Emperor of Ice Cream - High Rise Low Rise (single)
Since Cork-based Emperor of Ice Cream announced their return from a twenty-five-year hiatus in May 2020 and with the release of their long-awaited debut album 'No Sound Ever Dies' last August, they have embarked on a chapter that very few, if any, expected would be written. The acclaimed debut entered the official Irish album charts upon release while also taking the No.1 spot in the indie album charts. Due to the wide acclaim for the album and the associated singles the band have not only appeased their long-established cult following but have garnered a new legion of supporters around the globe, which in turn has created a renewed demand for the band's back catalogue.
April saw the band release a compilation album of their three early and extremely well-received EPs (Overflow, William and Know Me) which unless you were lucky enough to pick up a physical copy back in the pre digital 90’s, were no longer available. The album reached number 21 in the official album charts and number 3 in the independent charts and the limited-edition physical copies were sold out on the day of release. Emperor of Ice Cream are currently putting the finishing touches to their next single which is due out in August.
High Rise Low Rise is the final instalment to be taken from their highly acclaimed debut album ‘No Sound Ever Dies’. The video which was written and directed by Veronica Terreblanche and reimagined by Emperors frontman John Haggis will mark ‘No Sound Ever Dies’ first anniversary and the 2nd pressing of the album on vinyl and CD. The album which upon release entered the official Irish album charts at number 35 and topped the independent charts was also in the top 20 highest selling Irish releases of 2020.
The single isn't as energetic as some of the band's previous releases, the melody is more balanced with vocals, the Emperors seem to go from strength to strength. Centered around guitar riffs and steady drumbeats, the rhytm quickens in the chorus and then slows slightly again for the verse but everything is well dosed as the prescription tells.